
Transformative coaching in Strategic Rhetoric and Authentic Communication.
Since 2008, I have trained and helped thousands of clients through individual rhetoric training.
Some come to me with an embryo of an idea, others with a ready-made material they want to replicate, and still others are looking for tools and techniques to become clearer and more authentic in their rhetoric.
The target audience ranges from consultants, salespeople, managers, entrepreneurs, lecturers, moderators, researchers and project managers.
Individual Rhetoric Coaching
Directly experienced insights, concrete development and unique feedback tools. Get help from a rhetoric coach with a degree in rhetoric and over 15 years of practical experience as a rhetoric consultant.
Hybrid coaching
An effective combination of individual rhetoric coaching with elements of course elements in groups of two. The training takes place on site during half a day. Film camera is used for self-evaluation.
Report presentations via video for CXO
Through a combination of rhetoric and direction, we train your CXOs to make report presentations via video that not only inform, but also engage and move.
Karin Winberg
I am very happy and grateful to have had the chance to work with Edvard Raft on rhetoric and content production. Edvard has an amazing ability to find the genuine qualities of the speaker and through that challenges his mentees to make their performances personal, with genuine feeling.
Book an appointment directly in my calendar below or send me a message and I will get back to you shortly.

Individual rhetoric training has a huge impact.
It is an effective way to get support in the creative process; formulate your purpose and goal, find and create your content and build your stories, strengthen the structure of your presentation and then together hone the performance. We train and reinforce your natural body language, hand gestures, pauses, tempo and stage movement, so that your message is perceived as intended.
The work of finding your personal stories is no less important. What for you was just a day at work, becomes at the right time, packaged in the right way, an incredibly compelling and clarifying argument. Often, it will be these stories that open or close your presentation.