Strategic Rhetoric and Authentic Communication for Management Teams

The management team is the heart of your organization. But the power of that heart is defined by the ability of the team and the leaders to communicate.

Insight work

This coaching program is specifically aimed at management teams who are willing to go deeper in their communication through directly experienced insights, practical training in front of the camera and individual feedback with a focus on achieving a more strategic, authentic and confidence-building rhetoric.

The challenge for the management team

The communication of the management team needs to be able to build trust and persuade in a variety of contexts with varying rhetorical purposes, from management colleagues, staff, press and shareholders, from large stages and small meeting rooms, digitally and physically.

Tailored for each group

We are all different and bring with us varying experiences and aptitudes. Therefore, the content and practical exercises are shaped according to the starting point, needs and contexts of the group.

Three-step program in Strategic Rhetoric and Authentic Communication for management

Case example

Children in hats standing near a large stone staircase with sunlight and shadows on the wall.

Purpose and objectives

  • Change the relationship and perception of the business to the business support.

  • Increase the self-confidence of functional managers and business support in general.

  • Strengthen the rhetorical and communication skills of function managers to succeed with the above towards their stakeholders.

Educational base - ADKAR

  • Awareness - Building an understanding of why the change is necessary.

  • Desire - Creating the motivation to support and participate in the change.

  • Knowledge - Providing the necessary knowledge and training for how to change.

  • Ability - Ensuring individuals have the skills and behaviors to implement the change.

  • Reinforcement - Embedding and sustaining the change over time.

Black and white portrait of a woman with curly hair and glasses, smiling.

Helena Liljegren Transformation Lead

"I am very satisfied with the structure and delivery of the course. Participants have gained valuable insights and tools that have strengthened their skills in communication tactics and strategy. The combination of workshops and individual conversations has strongly contributed to a positive learning experience."

1

Workshop
awareness, desire, knowledge

  • Insight

    Speaker profile
    Individual challenges, current situation and desired situation

    Current situation
    Insight into the current situation based on strategic rhetoric

    Desired state
    Insight into the desired state based on strategic rhetoric

    Develop your rhetoric and presentation skills. Children in hats standing near a large stone staircase with sunlight and shadows on the wall.

  • Strategic rhetoric

    Rhetorical situation
    Analysis and understanding of rhetorical situation

    Strategic rhetoric
    Rhetorical aims, objectives and strategies

    Stakeholder management
    Means of persuasion

    Workshops for management teams on strategic rhetoric. Man writing on a glass board with blue chips in an office environment.

  • Practical training

    Preparing your communication
    Based on the models of strategic rhetoric

    Formulate your communication
    Based on the stakeholder management models

    Performing your communication
    Practical training in front with individual feedback

    Edvard Raft Rhetoric lectures and gives courses. A person who gives a presentation or lecture to an audience.

2
Online coaching

knowledge, ability

Person writing on paper at a wooden table with a coffee mug and notebook nearby.

Content of coaching programs

  • Before the first session, the participant will be asked to fill in an online speaker profile with reflective questions about their prior knowledge, challenges and objectives.

  • Introduction to the coaching process and overall objectives.

    Insight and goal setting
    Participants will reflect on and formulate their strengths, development areas and personal communication goals.

    Strategic Rhetoric
    Review of the basic rhetorical models of strategic rhetoric.

    Assignment
    Participants will be sent an assignment with a rhetorical model to prepare for the next session.

    Preparation takes about 30 minutes.

  • Practical exercise
    Ethos and personal storytelling

    Focus on building credibility (ethos) in their presentations and communication through storytelling.

    Practical exercise in developing their personal "character" in communication by integrating stories that reinforce their message.

    Assignment
    Participants will be sent an assignment with a rhetorical model to prepare for the next session.

    Preparation takes about 30 minutes.

  • Practical exercise
    Logos and fact visualization

    Focus on structuring your arguments and using data and facts (logos) in a clear way to support your message.

    Practical exercise to present and visualize logos arguments.

    Assignment
    Participants will be sent an assignment with a rhetorical model to prepare for the next session.

    Preparation takes about 30 minutes.

  • Practical exercise

    Pathos and vision

    Focus on painting a vision to engage, persuade and motivate (pathos).

    Practical exercise in painting vision and creating an emotional connection to your message.

    Task

    Participants are sent an assignment with a rhetorical model to prepare for the next session.

  • Final presentation and review of speaker profile and action plan

    A final session where the participant gives their final presentation and receives a review of their unique speaker profile with a 40-point analysis of their rhetoric, from content to delivery.

    The coach goes through a clear action plan with the participant's main areas of development and how they can continue to work on and develop their rhetorical skills in the future.

3

Workshop

ability, reinforcement

Reflection

The current situation in relation to the desired situation, personally and in terms of strategic rhetoric.

Strategic rhetoric

Correction of the strategy, communication and the way forward and discussion on the choice of communication channels.

Workshop and action plan

Together we create a clear communicative action plan for how the group will continue to work to achieve the purpose: Change the relationship and perception of the business to the business support.

People sitting during a seminar, some holding notebooks and a book.

Want to know more, see references or book a meeting?

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