I train you and your organization in Strategic Rhetoric and Authentic Communication. So that you reach your communicative goals and create lasting relationships.
About Edvard Raft
With a deep knowledge of rhetoric and over 15 years of practical experience, Edvard Raft is a leading rhetoric consultant, specializing in courses, coaching and lectures on strategic rhetoric, authentic communication and storytelling.
Edvard's expertise and insights have profoundly transformed the communication and rhetoric of both individuals and organizations, guiding them to communicate effectively, authentically, and with the ability to engage their audiences with compelling stories.
Edvard Raft holds a Bachelor of Arts degree in Rhetoric and has over 17 years of practical experience as an active rhetoric consultant. He offers a multifaceted expertise in communication.
Specializing in courses, workshops, lectures and individual coaching, Edvard has worked in a variety of industries, with a particular focus on the IT sector where he collaborates with some of the world's largest IT companies.
A variety of different target groups come to Edvard, such as management teams, researchers, consultants and project managers.
Selection of training courses:
Rhetoric Consultant Program Södertörn University, Bachelor of Arts in Rhetoric.
UGL - Training for groups and leaders
Extended DISC - certification training
Meet yourself Step 1 + 2, Mullingstorp course center
Several meditation retreats, including Vipassana
Hale Breath Work Guide - Facilitator training
With offices both in Stockholm and between Lisbon and the south coast of Portugal, Edvard is open to assignments all over the world with a focus on Sweden, Portugal and everything in between.
Strategic rhetoric
Stepping up to communicate and present without first looking at your rhetorical situation, your rhetorical purpose and your communicative goals, is like traveling without knowing where you are or where you are going. It might be great. But you will probably not get where you are going.
To succeed in your communication, whether internal or external, both organization and individual need to have insight into your strategic rhetoric.
"By cultivating a genuine presence, participants learn to convey their message in a way that feels both authentic and engaging. And by deepening our understanding of our rhetorical situation, we shape our rhetoric to achieve our communicative goals."
Authentic communication
Authenticity has become a concept that is thrown around more than it is manifested. Truly finding one's voice, both verbally and non-verbally takes time. But when we do, it resonates in both our personal and professional relationships.
Authenticity from the 'stage', or the corner of the conference table, is as much about what we say, how we say it, as what we don't say
Rhetoric coaching online
Start 2025
The individual coaching is based on developed models for Strategic Rhetoric and Authentic Communication and is based on three parts:
The foundations of coaching
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Deepen understanding and insight into their current situation, desired situation and the way to get there.
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We work with clear rhetorical models to create effective, persuasive and confidence-building rhetoric.
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Practical exercises and individual feedback.